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Author: Adele Wieser

Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

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Articles
08 Apr, 2024

The Future of TV Advertising: Advancements, Measurement, and a Seamless Viewing Experience

In today’s ever-changing world of TV advertising, it’s crucial to stay ahead of the trends. Insights from the “Future of …

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three women
Articles
09 Mar, 2024

Celebrating Women in Media: Progress, Challenges and Our Continued Commitment

As we honour International Women’s Day and Women’s History Month, it’s crucial to acknowledge the advancements for women and their …

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Articles
05 Oct, 2023

Navigating Change: The Future of Australian Advertising in the Streaming Era

The TV landscape in Australia is undergoing a transformation with traditional television no longer the solitary monarch of entertainment. The …

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Person, Sitting, Indoors
Articles
04 Jul, 2023

Why Media Buyers Are Flocking to CTV to Meet Audiences

The video advertising market, particularly connected TV (CTV) is rapidly evolving. It’s fascinating to think about just how fast the …

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Architecture, Building, Furniture
Articles
13 Apr, 2023

Content Signal Transparency Is Key to Scaling Connected TV in 2023

It’s safe to say that connected TV (CTV) is certainly not a fad, but a consumer shift that’s changing the …

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woman watching CTV with coffee cup and remote
Articles
13 Dec, 2022

A Look Ahead at 2023 and the Future of Digital Advertising in Australia

Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …

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