Adele Wieser, Author at Index Exchange - Australia

Person, Sitting, Indoors

Articles

Jul 04, 2023

Why Media Buyers Are Flocking to CTV to Meet Audiences

The video advertising market, particularly connected TV (CTV) is rapidly evolving. It’s fascinating to think about just how fast the …

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Architecture, Building, Furniture

Articles

Apr 13, 2023

Content Signal Transparency Is Key to Scaling Connected TV in 2023

It’s safe to say that connected TV (CTV) is certainly not a fad, but a consumer shift that’s changing the …

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woman watching CTV with coffee cup and remote

Articles

Dec 13, 2022

A Look Ahead at 2023 and the Future of Digital Advertising in Australia

Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …

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