Janette Higginson, Author at Index Exchange

Articles

07 Dec, 2023

Decoding the Digital Advertising Trends Shaping Australia in 2024

In the ever-changing advertising industry, staying ahead of the curve is no longer a choice but a necessity for media …

It’s that time of year again when shoppers are eagerly waiting for the deals and discounts that come with Black …

Supply path optimisation (SPO) is a dynamic decisioning model that reduces duplication, discrepancies, and integration quality to determine a media …