Janette Higginson, Author at Index Exchange

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Articles

Dec 07, 2023

Decoding the Digital Advertising Trends Shaping Australia in 2024

In the ever-changing advertising industry, staying ahead of the curve is no longer a choice but a necessity for media …

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Articles

Oct 23, 2023

Black Friday and Cyber Monday Advertising Success: Four Must-Know Tips

It’s that time of year again when shoppers are eagerly waiting for the deals and discounts that come with Black …

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Adult, Male, Man

Articles

Sep 27, 2023

Discover How Supply Path Optimisation Efforts Can Build a Sustainable Programmatic Supply Chain

Supply path optimisation (SPO) is a dynamic decisioning model that reduces duplication, discrepancies, and integration quality to determine a media …

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