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Industry Veteran Wade Ware Joins Index Exchange as VP of Technical Solutions

New hire bolsters Index’s expanding Services team and emphasises company’s commitment to a customer-first approach

Index Exchange, one of the world’s largest independent ad exchanges, today announced the hiring of Wade Ware as vice president of technical solutions. The global role, the first of its kind for the company, emphasises Index’s commitment to strategically connecting media owners and media buyers as well as better aligning internal and technical teams for a customer-first approach. The announcement signifies continued company growth and global expansion, coming nearly a year after the joining of Jessica Breslav as chief customer officer and Lori Goode as chief marketing officer. 

“As Index continues to accelerate growth on a global scale, our top priority remains delivering best-in-class solutions to our customers and partners,” says Jessica Breslav, chief customer officer at Index.  “Wade’s extensive industry experience will be absolutely critical in our continued quest to provide and share technical expertise, solutions consulting, and operational support with both media owners and media buyers.”

Ware will lead a global team focused on delivering world-class technical solutions to Index’s customers, working closely with publishersapp developersCTV publishers and platformsagencies, and brand marketers to understand their business challenges and objectives. Ware’s team will also lead efforts to ensure fast, effective, and correct technical integrations, making it easier and more efficient for buyers to transact across all channels and formats. Ware brings over 15 years of digital advertising experience, most recently as VP of professional services at MediaMath, where he was responsible for helping clients maximise business impact across sales engineering, technology solutions, and technical support. Previously, Ware held technical services roles at Yahoo, AppNexus, and Conversant. 

“Index has consistently led the industry when it comes to their buy- and sell-side relationships, and much of that can be attributed to their technical prowess,” says Ware. “I’m looking forward to joining the team and finding the most strategic approach for complex scenarios while working with the rest of the business to deliver on our customer’s needs.”

Ware is based out of New York City and will report to Breslav. 

About Index Exchange

About Index Exchange

Index Exchange is a global advertising marketplace enabling media owners to grow revenue by helping marketers reach consumers on any screen, through any format. Headquartered in Toronto, Index has nearly 20 years of experience accelerating the evolution of ad technology for the world’s leading experience makers. To learn more, visit or @indexexchange.

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