Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …
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As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
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A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
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Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
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