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Category: Articles

Articles
Jun 22, 2022

What’s Wrong with CTV Ad Pods? 

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Articles
Jun 14, 2022

Improvements in Price Discovery will Accelerate the Growth of Programmatic

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Articles
May 19, 2022

10 of the Most Exciting OpenRTB 2.6 Features

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Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

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Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

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Articles
May 02, 2022

Curate the Open Market with Inventory Packages

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Articles
Jun 22, 2022

What’s Wrong with CTV Ad Pods? 

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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Computer Keyboard, Computer, Electronics
Articles
Jun 14, 2022

Improvements in Price Discovery will Accelerate the Growth of Programmatic

Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …

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Computer Keyboard, Computer, Hardware
Articles
May 25, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners.

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Electronics, Phone, Person
Articles
May 19, 2022

10 of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …

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Pc, Computer, Electronics
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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Person, Human, Restaurant
Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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Coffee Cup, Cup, Person
Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …

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charts on computer screen
Articles
Mar 29, 2022

Accelerating the Digital Evolution in Australia

Learn how digital advertising has grown over the last year, and the opportunities and challenges this growth presents for Australia media owners and buyers.

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pamela_ibarra_meeting_with_two_other_people_in_a_technology_conference_room _Index_Exchange_DMEXCO_Fade
Articles
Mar 09, 2022

Empowering Women in Advertising: 3 Female Leaders Share Their Advice

Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …

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Google API in sea of people
Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …

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