Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreAs consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreAs third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
Read moreA privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read moreBeginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read moreConnected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read moreProgrammatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read moreThe IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …
Read moreThe open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read moreContinuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read moreWhen Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
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