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Blog

Articles
26 Aug, 2025

Weather Intelligence Meets Sell-Side Decisioning: Q&A With The Weather Company

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Articles
12 Aug, 2025

Innovators Unscripted With LG Ad Solutions

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Case studies
01 Jul, 2025

StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution 

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift With Highly Viewable Index Exchange Flex Ad Unit

Overview Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …

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Articles
09 Dec, 2024

Reflecting on 2024: Programmatic Transformation in Progress

As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …

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Articles
26 Nov, 2024

Engineering Scalable Solutions: Machine Learning and Optimisation at Index Exchange  

Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimisation to …

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Articles
14 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles
24 Oct, 2024

Connecting Cultures: The Power of Our Localisation Strategy

At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe.  …

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

This article was originally published on October 14, 2024 and last updated on September 15, 2025. The programmatic ecosystem has …

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Articles
28 Aug, 2024

Behind the Tech: Building Index Marketplaces

In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

In today’s global landscape, sustainability has evolved from a mere buzzword into a pivotal focus area for organisations.

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Articles
23 Jul, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Insights from Our Privacy Sandbox Testing
Articles
11 Jul, 2024

Insights From Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox …

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