Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, viewability, brand safety risks, supply chain inefficiencies, or non-performing media.
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Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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Overview Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimisation to …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe. …
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This article was originally published on October 14, 2024 and last updated on September 15, 2025. The programmatic ecosystem has …
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In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …
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In today’s global landscape, sustainability has evolved from a mere buzzword into a pivotal focus area for organisations.
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