Articles
07 Jun, 2023
Why FAST Services Are a Can’t-Miss Opportunity for Marketers
Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …
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Case studies
11 May, 2023
LADbible Group Sees 86% View-Through Rate on Outstream Video Ads With Index Exchange
Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their consumers, which LADbible Group experienced when it implemented outstream video ads.
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Articles
17 Dec, 2022
The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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Articles
13 Dec, 2022
A Look Ahead at 2023 and the Future of Digital Advertising in Australia
Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …
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Case studies
17 Oct, 2022
Leading Brand Boosts Video Completions and Reduces CPMs With Our Inventory Packages
Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and devices can be a challenge.
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Articles
14 Oct, 2022
Q&A With Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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Articles
10 Aug, 2022
How to Select the Right Universal ID: A Guide for Marketers
As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
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Articles
26 Jul, 2022
3 Ways to Prepare Your Addressability Strategy for a Privacy-First World
A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Articles
07 Jul, 2022
Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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Articles
22 Jun, 2022
What’s Wrong with CTV Ad Pods?
Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
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