Articles
19 May, 2022
10 Of the Most Exciting OpenRTB 2.6 Features
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …
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Case studies
16 May, 2022
Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange
Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
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Articles
03 Feb, 2022
What You Need to Know about Topics API, Google’s Replacement for FLoC
When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
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Case studies
12 Jul, 2021
Spanish Digital Publisher Softonic Boosts Outstream Video Revenue
Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally in more than 15 languages, including English, French, Korean, Japanese, and Russian.
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Articles
25 Jun, 2021
Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
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Articles
15 Apr, 2021
Combatting Malvertising with Buyers.json and DemandChain
The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
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