The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners.
Read more
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …
Read more
Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
Read more
When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read more
Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally in more than 15 languages, including English, French, Korean, Japanese, and Russian.
Read more
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read more
The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read more