Articles by Jamie Penkethman

Jamie Penkethman leads product marketing for addressability and deals at Index Exchange, where he is responsible for developing and maintaining the marketing strategy and positioning of these solutions. Prior to joining Index, Jamie led identity product marketing at MediaMath. He has also held roles at Publicis Media, Verve, and the mobile publisher Gameloft.

people chatting

Articles

10 Aug, 2022

How to Select the Right Universal ID: A Guide for Marketers

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …

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Young group of people looking at their phones and tablet

Articles

26 Jul, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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Pc, Computer, Electronics

Articles

02 May, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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