Articles
07 Jul, 2026
Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value
The FIFA World Cup 2026 is already breaking records, and it’s not over yet.
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Case studies
30 Jun, 2026
WPP Media and Nano Interactive Reach Niche Hospitality Decision-Makers With Index Marketplaces
See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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Articles
17 Jun, 2026
Vidium Drives 33% Lift in Purchase Intent for WPP Media Through Index Marketplaces
See how WPP Media and Vidium used Index Marketplaces and sell-side decisioning to boost video ad performance and lift purchase intent by 33%.
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Articles
21 May, 2026
Innovators Unscripted: Inside the Industry’s First Containerised DSP With Bedrock and Index Cloud
As the scale of the open internet continues to grow, the programmatic industry is reaching the limits of infrastructure models …
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Case studies
05 May, 2026
How Vyde Leveraged Index Marketplaces to Drive High-Impact Engagement for a Global Automotive Brand
See how Vyde used Index Marketplaces to deliver high-impact engagement for a global auto brand, driving 176% more active engagement time.
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Case studies
27 Apr, 2026
A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach American College Football Viewers
See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
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Articles
21 Apr, 2026
Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange
Today, we’re announcing a new layer of Index Exchange’s infrastructure, now available to partners. Index Cloud is our neutral compute …
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Articles
26 Mar, 2026
Programmatic’s Agentic Future Needs a Stronger Foundation
As agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.
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Case studies
03 Feb, 2026
How Sell-Side Decisioning Drove a 75% Drop in Cost per Visit for a Major Retailer
See how a major retailer partnered with Index Exchange and inPowered AI to drive more efficient site visits through sell-side decisioning and Index Marketplaces.
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Articles
22 Jan, 2026
Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action
At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
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