As streaming TV scales, better deal activation is key to reducing complexity and driving performance. Learn how curated supply, signal, and sell-side decisioning are shaping the future.
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See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
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As premium streaming audiences continue to grow, streaming publishers are under pressure to deliver stronger monetisation outcomes while maintaining operational efficiency across increasingly complex ad tech stacks.
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Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
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See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.
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This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
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LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
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Mark Douglas of MNTN joins Innovators Unscripted to share how AI and precision targeting are unlocking performance in the evolving world of streaming TV advertising.
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Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
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Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
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