Articles
07 Jul, 2026
Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value
The FIFA World Cup 2026 is already breaking records, and it’s not over yet.
Read more
Articles
06 May, 2026
Why Streaming TV Performance Depends on Smarter Deal Activation
As streaming TV scales, better deal activation is key to reducing complexity and driving performance. Learn how curated supply, signal, and sell-side decisioning are shaping the future.
Read more
Case studies
27 Apr, 2026
A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach American College Football Viewers
See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
Read more
Case studies
24 Mar, 2026
How A+E Global Media Drove Efficiency and Revenue Through Ad Podding
As premium streaming audiences continue to grow, streaming publishers are under pressure to deliver stronger monetisation outcomes while maintaining operational efficiency across increasingly complex ad tech stacks.
Read more
Articles
19 Dec, 2025
Charting the Next Era of Programmatic: A Look Back at 2025
Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
Read more
Case studies
12 Nov, 2025
Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift
See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.
Read more
Articles
15 Sep, 2025
Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting
This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
Read more
Articles
12 Aug, 2025
Innovators Unscripted With LG Ad Solutions
LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
Read more
Articles
31 Jul, 2025
Innovators Unscripted With MNTN
Mark Douglas of MNTN joins Innovators Unscripted to share how AI and precision targeting are unlocking performance in the evolving world of streaming TV advertising.
Read more
Articles
17 Jul, 2025
Innovators Unscripted With Paramount
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
Read more