Steve Roach, Author at Index Exchange

Articles by Steve Roach

Steve Roach joined Index Exchange in early 2016 and has 15 years of sales and ad tech experience. He successfully launched and operated partnerships with the world’s largest media companies, ushering them into the programmatic era and helping them to develop comprehensive sales and yield management strategies. As head of mobile app sales, Steve oversees a team of seasoned sales executives who are responsible for procuring new supply as well as new DSP partnerships for Index Exchange. His responsibilities cover the publisher and DSP acquisition strategy and scaling strategic partnerships in emerging programmatic markets. Prior to Index, Steve ran global publisher sales teams at Google, Admeld (acquired by Google), iSocket (acquired by Rubicon Project), Rubicon Project, and Mopub. Hailing from Connecticut, Steve enjoys a quiet, yet wonderfully hectic, life with his wife, three kids and dog.