Articles
06 Oct, 2022
How To Maximise Ad Revenue This Holiday Season
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Articles
10 Aug, 2022
How to Select the Right Universal ID: A Guide for Marketers
As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …
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Articles
26 Jul, 2022
3 Ways to Prepare Your Addressability Strategy for a Privacy-First World
A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Case studies
16 May, 2022
Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange
Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
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Articles
03 Feb, 2022
What You Need to Know about Topics API, Google’s Replacement for FLoC
When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
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Articles
25 Jun, 2021
Deprecation of third-party cookies, Google – Index Exchange
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
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Articles
21 Jan, 2021
Index Exchange Looks Ahead: Our Outlook for 2021
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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Articles
14 Jan, 2021
Five Questions with Mike McNeeley, SVP of Product
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
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Case studies
13 Aug, 2020
How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing
Fitbit is a leading health and fitness technology brand. In an effort to reach high-value audiences, Fitbit looked to Index Exchange and LiveRamp.
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Articles
20 Jul, 2020
Announcing Global Support for LiveRamp IdentityLink®
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
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