The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …
Read more
Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …
Read more
As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read more
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read more
Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
Read more
Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
Read more
As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content from top publishers, independent journalists, subject matter experts, and local voices nationwide.
Read more
Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.
Read more
To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
Read more
Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
Read more