Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read more
Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
Read more
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read more
Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read more
In the nearly two decades since we started our company, the focus has been to set the standard for the …
Read more
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
Read more
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read more
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the cookie …
Read more
We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …
Read more
The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …
Read more