Articles
02 Jul, 2025
Ad Podding for DSPs: Smarter Bidding, Lower QPS, Better Outcomes
Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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Case studies
01 Jul, 2025
StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution
Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
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Articles
27 May, 2025
Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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Articles
22 May, 2025
The New Era of Live Event Advertising in Streaming
This article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …
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Articles
15 May, 2025
2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising
This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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Articles
08 Apr, 2025
Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising
I recently had the fantastic opportunity to join a panel at New Video Frontiers alongside leaders from ITV, Publica by …
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Articles
09 Dec, 2024
Reflecting on 2024: Programmatic Transformation in Progress
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Articles
18 Nov, 2024
What Is Curation and How Is It Transforming Programmatic Advertising?
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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Articles
22 May, 2024
Improving Content Discovery in Streaming TV: Q&A With Plex
With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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Articles
24 Apr, 2024
Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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