Articles
15 May, 2025
2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising
This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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Articles
08 Apr, 2025
Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising
I recently had the fantastic opportunity to join a panel at New Video Frontiers alongside leaders from ITV, Publica by …
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Articles
09 Dec, 2024
Reflecting on 2024: Programmatic Transformation in Progress
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Articles
18 Nov, 2024
What Is Curation and How Is It Transforming Programmatic Advertising?
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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Articles
22 May, 2024
Improving Content Discovery in Streaming TV: Q&A With Plex
With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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Articles
24 Apr, 2024
Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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Articles
16 Apr, 2024
Behind the Tech: Solving Challenges in Streaming TV
In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …
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Articles
26 Mar, 2024
The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV
When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
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Articles
18 Dec, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
21 Nov, 2023
5 Ways to Optimise Programmatic Monetisation in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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