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Publica
Independent CTV advertising platform.
Partner Type
Exchange integrations
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Samba
Samba TV is a global leader in AI-driven media intelligence powered by first-party data from millions of opted-in connected televisions and billions of web signals across more than 50 countries. Its independent, cross-platform measurement provides advertisers and media companies with a unified view of the entire consumer journey. Leveraging real-time insights and audience optimization, Samba TV enables marketers to reach and engage audiences with efficiency and effectiveness across any platform and every screen.
Channels
App banner • App video non-CTV • CTV video • Native • Web banner • Web video
Partner Type
Data vendor
Regional availability
Global
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Scope3
Agentic advertising at enterprise-grade scale.
Partner Type
Marketplace partner
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Splash Bay Media
Splash Bay Media helps advertisers, agencies, and programmatic trading teams simplify and improve how they access premium programmatic inventory.
Our curation platform combines premium supply, audience and contextual data, and intelligent optimization to create customized Deal IDs across CTV, online video, and display. Campaigns can be curated around specific audiences, geographies, content environments, publishers, and performance objectives, giving buyers greater control over the supply path while reducing unnecessary technology and data costs.
Splash Bay Media specializes in premium CTV and video, including live sports and streaming environments, while also supporting broader omnichannel programmatic strategies. Our technology and AdOps team manage the creation, activation, monitoring, and optimization of curated deals, allowing buyers to access high-quality inventory through their existing DSP workflow.
Through our partnership with Index Exchange, buyers can activate Splash Bay Media curated Deal IDs while maintaining the transparency, control, and operational simplicity of their existing programmatic buying process.
Channels
App banner • App video non-CTV • CTV video • Web banner • Web video
Partner Type
Marketplace partner
Regional availability
North America
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SportX
SportX is a premium sports media marketplace that simplifies how advertisers and agencies access live sports and highly engaged sports audiences across CTV, OLV, and display. Live sports is at the center of SportX, with premium inventory across the NFL, college football, MLB, NBA, NHL, soccer, golf, tennis, WNBA, and motorsports, extending beyond the game into pre- and post-game coverage, highlights, analysis, sports news, and fantasy.
Inventory is available through curated PMPs and deal IDs, direct IO and managed service, always-on sports marketplaces, and custom league, sport, and audience solutions, allowing agencies to buy through their existing infrastructure and preferred DSPs. SportX leadership brings 30+ years of experience across major sports leagues, media companies, agencies, and sponsorship, and can serve as a primary sports media solution or complement an agency's existing league, publisher, and sponsorship relationships.
Channels
CTV video • Web banner • Web video
Partner Type
Marketplace partner
Regional availability
Global
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Stirista
Stirista empowers businesses with a comprehensive suite of data-driven marketing solutions. We excel in Customer Lifecycle management, crafting compelling Creative Strategies, and delivering precise Audience Targeting across all channels, including email, digital advertising (including CTV), and cross-channel attribution & optimization. Our data is renowned for its accuracy and clarity, enabling businesses to effectively retain their most valuable customers and significantly enhance their prospecting efforts. We leverage our own robust Demand Side Platform (DSP) and Email Sending Platform (ESP), complemented by strategic data partnerships, to deliver superior results. Stirista boasts the largest syndicated audience solution in the country, built upon a sophisticated data infrastructure designed to ingest the most relevant and detailed customer segments.
Channels
App banner • App video non-CTV • CTV video • Native • Web banner • Web video
Partner Type
Data vendor
Regional availability
North America
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Subjective
Subjective brings real-time, supply-side decisioning to CTV through agentic curation. Rather than relying on static audience segments, its platform evaluates predictive audience and contextual signals within the bidstream to dynamically generate segments and PMPs designed to optimize toward campaign outcomes.
Subjective’s engine translates bidstream signals into predictive audience and contextual characteristics, continuously adapting strategies based on factors such as performance, geography, time of day, and day of week. Its public segments are designed to maximize reach and efficient CPMs, while custom segments can optimize toward lower-funnel conversion goals.
Channels
CTV video
Partner Type
Data vendor • Marketplace partner
Regional availability
North America
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SWYM AI
SWYM.ai is an AI-powered programmatic optimization platform that transforms how digital media is sourced, optimized, and purchased. By moving intelligence upstream, SWYM uses AI to analyze real-time bidstream data, supply paths, inventory quality, and campaign performance to make smarter decisions before the auction.
SWYM combines SupplyControl™ and DemandControl™ to optimize both sides of the programmatic ecosystem. Through cross-SSP supply shaping, real-time decisioning, and AI-driven bid optimization, SWYM helps advertisers and agencies simplify the programmatic supply chain, reduce wasted media spend, improve inventory quality, and drive stronger campaign performance—all while maintaining their existing DSP workflows.
Channels
App banner • App video non-CTV • CTV video • Linear • Native • Social • Web banner • Web video
Partner Type
Marketplace partner
Regional availability
Global
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The Media Trust
Digital trust and safety solutions.
Partner Type
Exchange quality
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The Weather Company
As a global leader in weather data, forecasting, and insights, with dozens of patents to our name, The Weather Company provides scalable, proven solutions for consumers and businesses alike. Weather data is a universally contextually relevant signal that enables brands to anticipate consumer behavior, drive action, and deliver ads when and where it matters most. TWC's Weather data is applicable across all digital formats, delivering personalized experiences, reducing media waste, and improving campaign performance. The Weather Company has been named the most accurate forecaster since 2017.
Channels
App banner • App video non-CTV • CTV video • Web banner • Web video
Partner Type
Data vendor
Regional availability
Global
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TheGoodNet
The GoodNet: Where performance meets responsibility.
We deliver stronger campaign performance by using sustainability as an active signal, not a post-campaign report. Sustainability data is one of the most underused optimisation signals in media. Our data platform, GoodIQ, enables brands to shape delivery in real time, improving quality, reducing waste, and driving better outcomes from every impression.
This is not just for brands with sustainability goals – our signals can improve performance from upper funnel to lower funnel for any brand.
Channels
App banner • App video non-CTV • CTV video • Native • Web banner • Web video
Partner Type
Marketplace partner
Regional availability
Global
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Unified ID
Identity solution for privacy-safe audience activation.
Partner Type
Addressability
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Utiq
Consent-based identity solutions for advertisers and publishers.
Partner Type
Addressability
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VLBY
Programmatic video advertising and publisher technology platform.
Partner Type
Exchange integrations
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Vyde
Vyde helps brands create interactive ad experiences that allow consumers to explore information and ask questions directly within an ad. The platform is designed to support consumers during the consideration phase by making brand, product, and service information easier to explore.
These interactions also provide brands with first-party insights into the questions consumers ask and the information they engage with. Media buyers can use those insights to better understand consumer interests and inform future campaign and messaging strategies across display, video, mobile, and CTV environments.
Channels
App banner • App video non-CTV • CTV video • Web banner • Web video
Partner Type
Marketplace partner
Regional availability
Global
Partner with Index
Join our partner ecosystem to to help you boost your ROI even further. As a true ally of the ad tech ecosystem, we collaborate with partners across the industry to bring you exceptional service and technology.

