Partner Directory

Nordic Data Resources (NDR) helps media buyers reach audiences using behavioral, location, and purchase intent signals. Its taxonomy includes more than 5,300 audience segments across B2B, CPG, retail and commerce, QSR, fashion and beauty, luxury, automotive, demographics, location, and political audiences.

NDR builds segments around defined audience profiles using multiple signals, including consumer behavior and verified location visits. Its data is drawn from 2.5 billion consent-based consumer profiles and signals from 18 billion devices worldwide.

OnAudience provides audience intelligence and programmatic data curation across more than 200 markets. Processing behavioral signals from over 25 billion devices, the company offers thousands of high-quality audience segments spanning demographics, B2B, brand affinities, purchase intent, geographic attributes, and behavioral interests.

To maximize campaign ROI and streamline Supply Path Optimization (SPO), media buyers can build custom audiences using AI-driven modeling based on granular signals such as keywords, URLs, points of interest, and intent. Through OnAudience Curate, these robust audience signals are seamlessly combined with premium media owner inventory, delivering ready-to-activate curated deals (Deal IDs) that ensure brand safety and drive performance in both cookie-based and cookieless environments.

Peer39 surfaces the largest set of global identity-free signals, ensuring advertisers' campaigns are contextually relevant and in quality environments across the web, Connected TV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console. (CTV), and mobile apps.

Permutive’s Audience Activation Platform enables publishers, advertisers, and media owners to do business more safely and predictably by unifying, orchestrating, and connecting the digital advertising ecosystem. The platform collects, analyses, models, and integrates first-party data using patented Edge technology, enabling businesses to engage and monetise audiences easily and profitably.

Picnic helps media buyers evaluate inventory quality before activation. Its PIQ platform uses more than 100 signals across areas such as ad experience, publisher quality, and video environments to create an inventory quality score.

Media buyers can use Picnic’s quality signals to curate supply based on campaign objectives and activate that inventory through curated deals. By making inventory quality signals available during activation, Picnic helps buyers make more informed decisions about where they invest media budgets.

Header bidding wrapper, community, and organization.

Independent CTV advertising platform.

Resonate helps you understand and reach U.S. consumers using behavioral, attitudinal, psychographic, and intent signals. Every segment is built from Resonate's predictive consumer intelligence, reflecting individual-level behavior so you reach the audiences that matter most. Resonate continuously refreshes its data using large-scale survey and behavioral signals, capturing what people are doing and thinking right now, not what they did last quarter. This gives you insight into not only who consumers are, but their interests, motivations, and what they are likely to do next. Audiences span 15,000+ dynamic attributes and support use cases across politics and advocacy, health and pharma, automotive, retail, financial services, insurance and more.

Samba TV is a global leader in AI-driven media intelligence powered by first-party data from millions of opted-in connected televisions and billions of web signals across more than 50 countries. Its independent, cross-platform measurement provides advertisers and media companies with a unified view of the entire consumer journey. Leveraging real-time insights and audience optimization, Samba TV enables marketers to reach and engage audiences with efficiency and effectiveness across any platform and every screen.

Agentic advertising at enterprise-grade scale.

Splash Bay Media helps advertisers, agencies, and programmatic trading teams simplify and improve how they access premium programmatic inventory.

Our curation platform combines premium supply, audience and contextual data, and intelligent optimization to create customized Deal IDs across CTV, online video, and display. Campaigns can be curated around specific audiences, geographies, content environments, publishers, and performance objectives, giving buyers greater control over the supply path while reducing unnecessary technology and data costs.

Splash Bay Media specializes in premium CTV and video, including live sports and streaming environments, while also supporting broader omnichannel programmatic strategies. Our technology and AdOps team manage the creation, activation, monitoring, and optimization of curated deals, allowing buyers to access high-quality inventory through their existing DSP workflow.

Through our partnership with Index Exchange, buyers can activate Splash Bay Media curated Deal IDs while maintaining the transparency, control, and operational simplicity of their existing programmatic buying process.

SportX is a premium sports media marketplace that simplifies how advertisers and agencies access live sports and highly engaged sports audiences across CTV, OLV, and display. Live sports is at the center of SportX, with premium inventory across the NFL, college football, MLB, NBA, NHL, soccer, golf, tennis, WNBA, and motorsports, extending beyond the game into pre- and post-game coverage, highlights, analysis, sports news, and fantasy.

Inventory is available through curated PMPs and deal IDs, direct IO and managed service, always-on sports marketplaces, and custom league, sport, and audience solutions, allowing agencies to buy through their existing infrastructure and preferred DSPs. SportX leadership brings 30+ years of experience across major sports leagues, media companies, agencies, and sponsorship, and can serve as a primary sports media solution or complement an agency's existing league, publisher, and sponsorship relationships.

Stirista empowers businesses with a comprehensive suite of data-driven marketing solutions. We excel in Customer Lifecycle management, crafting compelling Creative Strategies, and delivering precise Audience Targeting across all channels, including email, digital advertising (including CTV), and cross-channel attribution & optimization. Our data is renowned for its accuracy and clarity, enabling businesses to effectively retain their most valuable customers and significantly enhance their prospecting efforts. We leverage our own robust Demand Side Platform (DSP) and Email Sending Platform (ESP), complemented by strategic data partnerships, to deliver superior results. Stirista boasts the largest syndicated audience solution in the country, built upon a sophisticated data infrastructure designed to ingest the most relevant and detailed customer segments.

Subjective brings real-time, supply-side decisioning to CTV through agentic curation. Rather than relying on static audience segments, its platform evaluates predictive audience and contextual signals within the bidstream to dynamically generate segments and PMPs designed to optimize toward campaign outcomes.

Subjective’s engine translates bidstream signals into predictive audience and contextual characteristics, continuously adapting strategies based on factors such as performance, geography, time of day, and day of week. Its public segments are designed to maximize reach and efficient CPMs, while custom segments can optimize toward lower-funnel conversion goals.

SWYM.ai is an AI-powered programmatic optimization platform that transforms how digital media is sourced, optimized, and purchased. By moving intelligence upstream, SWYM uses AI to analyze real-time bidstream data, supply paths, inventory quality, and campaign performance to make smarter decisions before the auction.

SWYM combines SupplyControl™ and DemandControl™ to optimize both sides of the programmatic ecosystem. Through cross-SSP supply shaping, real-time decisioning, and AI-driven bid optimization, SWYM helps advertisers and agencies simplify the programmatic supply chain, reduce wasted media spend, improve inventory quality, and drive stronger campaign performance—all while maintaining their existing DSP workflows.