Evertune’s Partner Connect enables marketers to activate programmatic advertising campaigns on publishers that influence AI search recommendations
Evertune, the leading Generative Engine Optimization (GEO) and AI marketing platform, today announced the expansion of Partner Connect into programmatic advertising through integrations with Index Exchange and The Trade Desk. For the first time, marketers will be able to activate AI retargeting campaigns on the publishers that influence AI responses.
With these new integrations, Partner Connect will show brands which AI-cited sources are available for programmatic advertising through Index Exchange or The Trade Desk, enabling marketers to launch AI retargeting campaigns on premium publishers at scale.
Why AI Retargeting Matters
After receiving AI recommendations, 12% of users click through to cited sources to verify information and compare options (Gener8, a global panel of fully consented, real-user GenAI interactions and browsing journeys). AI retargeting puts brands in front of users when they land on publishers that influence AI responses, reaching potential buyers at a crucial moment in the customer journey.
“We’re connecting the dots between AI visibility intelligence and media activation,” said Brian Stempeck, CEO of Evertune and former Chief Strategy Officer at The Trade Desk. “Through Evertune, marketers know which publishers are shaping AI recommendations in their category. With Partner Connect, they can turn that intelligence into action by running programmatic ad campaigns on those exact sources.”
Index Exchange, one of the largest independent supply-side platforms, and The Trade Desk, the leading independent demand-side platform, both provide marketers with access to premium publisher inventory at scale. Many of the publishers that AI models cite most frequently make their ad inventory available through these platforms.
“As AI changes how people discover and evaluate products, the role of premium publishers becomes even more critical,” said Marybeth McGaugh, Chief Customer Officer at Index Exchange. “Our collaboration with Evertune ensures that marketers can activate on high‑quality inventory across Index Exchange with the transparency, trust, and scale they expect.”
This announcement builds on Evertune’s December 2025 launch of Partner Connect with impact.com for affiliate marketing. The company plans to announce additional distribution partnerships in the coming months.
