Marketers can now activate attention segments directly within Index Exchange to automate optimization and elevate programmatic performance
xpln.ai, the ad attention measurement and optimization technology company, today announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via Index Marketplaces, aimed to simplify and elevate programmatic performance through automated campaign optimization.
Thanks to this integration, advertisers and agencies across the globe can now activate attention-based segments in a single click, targeting high-attention environments directly within the SSP and limiting – or even excluding – inventory that generates low attention levels.
The objective is clear: to place attention at the core of programmatic strategies in order to improve media quality and enhance advertising effectiveness.
“By making our attention segments available via Index Marketplaces, we are giving advertisers the ability to take a significant step forward in attention measurement and optimization. After leveraging post-campaign measurement to assess the effectiveness of their activations, they can now optimize attention directly before campaigns begin – and in an automated way,” said Fabien Magalon, CEO and cofounder of xpln.ai.
“Making Xpln.ai’s attention segments available within Index Marketplaces will enable marketers to activate media strategies focused on quality and performance. This collaboration is fully aligned with our ambition to help marketers and brands reach media environments that are more relevant, more effective, and focused on the user experience.” said Cadi Jones, SVP of EMEA at Index Exchange.
This partnership reflects the shared ambition of Index Exchange and xpln.ai to promote a more transparent and high-performing advertising ecosystem. By making attention data available within the SSP, this integration represents a major milestone in simplifying media buying workflows and enhancing campaign effectiveness.
