Jamie Penkethman, Author at Index Exchange

Articles

10 Aug, 2022

How to Select the Right Universal ID: A Guide for Marketers

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …