Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
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Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
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At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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