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Topic: Media buyers

Articles
17 Jul, 2025

Innovators Unscripted With Paramount

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Articles
15 Jul, 2025

Innovators Unscripted With Omnicom Media Group

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Articles
10 Jul, 2025

Innovators Unscripted With Scope3

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Case studies
01 Jul, 2025

StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution 

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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a road leading to mountains
Articles
21 Jan, 2021

Index Exchange Looks Ahead: Our Outlook for 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

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mike mcneeley talking on a stage
Articles
14 Jan, 2021

Five Questions with Mike McNeeley, SVP of Product

As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …

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Person, Human, Ping Pong
Case studies
13 Aug, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Fitbit is a leading health and fitness technology brand. In an effort to reach high-value audiences, Fitbit looked to Index Exchange and LiveRamp.

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Person, Human, Outdoors
Articles
20 Jul, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

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Pc, Computer, Electronics
Articles
20 Mar, 2020

Announcing Additional Fields and Smarter Client Audit Logs

We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …

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Mobile Phone, Cell Phone, Electronics
Articles
18 Mar, 2020

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …

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Articles
28 Jan, 2020

Our Vision for the Cookieless Future: A More Efficient Means of Addressability

Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …

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Clothing, Apparel, Person
Articles
30 Dec, 2019

California Consumer Privacy Act (CCPA) Readiness at Index

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …

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Tablet Computer, Computer, Electronics
Articles
19 Dec, 2019

What Media Owners and Buyers Should Know about Sellers.json, Schain, and Transparency

Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and schain. We …

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Text, Number, Symbol
Articles
03 Sep, 2019

Introducing Client Audit Logs to General Availability

Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardise data …

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