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Topic: Streaming TV

Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
22 May, 2025

The New Era of Live Event Advertising in Streaming

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Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Illustration of a rocket ship taking off, surrounded by laptops and mobile phones.
Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …

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Live event streaming
Articles
22 May, 2025

The New Era of Live Event Advertising in Streaming

This article was originally published on August 5, 2024 and last updated on May 22, 2025.   In recent years, the …

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Smart TV displaying app options, mounted on a wall.
Articles
15 May, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising

This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …

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Articles
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

I recently had the fantastic opportunity to join a panel at New Video Frontiers alongside leaders from ITV, Publica by …

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Collage of photos highlighting multiple Index Exchange events and employees from 2024.
Articles
09 Dec, 2024

Reflecting on 2024: Programmatic Transformation in Progress

As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …

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Rows of block pieces sorted into containers by color.
Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Woman sitting on a couch, holding a remote and choosing content from her smart TV.
Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting 

The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …

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Articles
22 May, 2024

Improving Content Discovery in Streaming TV: Q&A with Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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Articles
24 Apr, 2024

Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Articles
16 Apr, 2024

Behind the Tech: Solving Challenges in Streaming TV

In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …

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