Combatting Malvertising with Buyers.json and DemandChain
The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read moreThe IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read moreIndex Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …
Read moreClimate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read moreOver the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
Read moreProgrammatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
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