Articles
18 Feb, 2025
Articles
19 Dec, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
07 Dec, 2023
Decoding the Digital Advertising Trends Shaping Australia in 2024
In the ever-changing advertising industry, staying ahead of the curve is no longer a choice but a necessity for media …
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Articles
22 Nov, 2023
5 Ways to Optimise Programmatic Monetisation in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Articles
16 Nov, 2023
Business Insider Sees 26% Increase in CPMs With Index Exchange’s Outstream Ad Unit
Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
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Articles
25 Oct, 2023
Life at Index: A Spotlight on Our Index Black Employee Resource Group
Celebrating UK Black History Month reminds me why I stepped into the leadership role for our employee resource group, Index …
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Articles
23 Oct, 2023
Black Friday and Cyber Monday Advertising Success: Four Must-Know Tips
It’s that time of year again when shoppers are eagerly waiting for the deals and discounts that come with Black …
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Articles
05 Oct, 2023
Navigating Change: The Future of Australian Advertising in the Streaming Era
The TV landscape in Australia is undergoing a transformation with traditional television no longer the solitary monarch of entertainment. The …
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Articles
27 Sep, 2023
Discover How Supply Path Optimisation Efforts Can Build a Sustainable Programmatic Supply Chain
Supply path optimisation (SPO) is a dynamic decisioning model that reduces duplication, discrepancies, and integration quality to determine a media …
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Articles
25 Sep, 2023
Better Price Transparency Unlocks More Efficiency and Value in Programmatic
As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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Articles
19 Sep, 2023
Sustainability in Advertising: Impactful Actions for a Greener Future
Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
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