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Category: Articles

Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising

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Articles
Aug 29, 2023

Feed Your Ambition: Engineering at Index Exchange

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Case studies
Jul 05, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising

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two people in an offcie showing price transparency
Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …

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person sitting on the floor with a computer and aphone
Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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Lori goode Sustainability in Advertising
Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …

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Engineering at Index is about solving complex problems
Articles
Aug 29, 2023

Feed Your Ambition: Engineering at Index Exchange

As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …

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Parade, Person, Accessories
Articles
Jun 20, 2023

Life at Index: A Spotlight on Index Pride

Happy Pride Month!  Each June, Pride Month provides us with a time to honor and celebrate the history and accomplishments …

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Computer Hardware, Electronics, Hardware
Articles
Jun 13, 2023

Q&A with FreeWheel on Programmatic in Streaming TV

In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …

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Person watch FAST service tv
Articles
Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …

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Index Women’s Network
Articles
May 01, 2023

Life at Index: A Spotlight on Index Women’s Network

One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …

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Family watching CTV representing content signal transparency
Articles
Apr 24, 2023

Streaming TV Scale Depends on Content Signal Transparency

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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Index Exchange Evergreen and Dusk background
Articles
Apr 19, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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