New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
Read more
See how WPP Media and Vidium used Index Marketplaces and sell-side decisioning to boost video ad performance and lift purchase intent by 33%.
Read more
See how Bedrock Platform’s containerized DSP deployment on Index Cloud unlocks faster decisioning, richer optimization, and stronger performance.
Read more
See how the Index Managed Demand program sources incremental demand for participating media owners, resulting in net new revenue.
Read more
ARTF lays the groundwork for agentic AI in programmatic. Learn what it means in practice and why it marks a turning point for real-time decisioning.
Read more
Index Exchange launches Index Cloud, a neutral infrastructure layer for programmatic advertising. Learn how it works and see what partners are already building.
Read more
Sell-side decisioning is creating new avenues for media owners to build more resilient monetization strategies. See how you can take advantage of the opportunity.
Read more
New Index Exchange data reveals AI’s impact on publishers and why high-quality news is emerging as a resilient, valuable category.
Read more
As agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.
Read more
Programmatic is evolving fast. Forward-thinking brands are investing in SSP partnerships to boost transparency, improve quality, and unlock better outcomes.
Read more