Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting
The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
Read moreThe programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
Read moreAt Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
Read moreThere’s a story behind all artwork and branding in office spaces. It exists for more than admiration, yet those stories …
Read moreVideo transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …
Read moreIn our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …
Read moreWith soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …
Read moreIn recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
Read moreAs the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read moreSince Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
Read moreAs ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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