Reach more shoppers this holiday season
’Tis the season to shop! A recent study found that 95% of all US adults participated in holiday shopping last year1, spending more than $964 billion.2 This was a 3.8% increase from 2022, with more growth expected in 2024.3
Dates
Rosh Hashanah: October 2-4
Diwali: October 31
Thanksgiving: November 28
Hannukah: December 25–Jan 2
Christmas: December 25
Kwanzaa: December 26
95%
Of all US adults participated in holiday shopping last year¹
$964B
Spending by US adults on holiday shopping last year
Recommended targeting
Category segment
• Seasonal: Thanksgiving
• Seasonal: Holiday Cooking
• Seasonal: Holiday Travel
• Seasonal: New Years
Content genre
• Holiday
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