Holiday Content Inventory Packages

Ensuring that your Q4 holiday messaging reaches relevant themed content is a gift for marketers and consumers alike. Inventory Packages can help you curate media owners and content signals to target the right holiday-themed supply.

Consumers prefer marketing messages within contextually relevant content. Inventory Packages can help ensure that your creative aligns with media.

• Features product I need/provides additional product options : 64%
• More interesting/introduce me to interesting products: 64%
• More likely to be personally applicable to me: 40%
• Shortens the time I spend shopping online by anticipating what I’m purchasing : 26%
• Allows me to feel more immersed in the content I am consuming: 26%

% of respondents, Q4 2022
IAS, 2023

Dates
November-December