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Blog

Articles
22 Jan, 2026

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

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Articles
19 Dec, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

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Articles
11 Dec, 2025

Life at Index Exchange: Career Journeys From Long-Tenured Employees

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
26 Mar, 2026

Programmatic’s Agentic Future Needs a Stronger Foundation

As agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.

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Articles
19 Mar, 2026

Unlocking Brand Value Through the Sell Side

Programmatic is evolving fast. Forward-thinking brands are investing in SSP partnerships to boost transparency, improve quality, and unlock better outcomes.

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Andrew Casale Speaking at ALM 2026
Articles
12 Feb, 2026

Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression

The next phase of programmatic isn’t about adding more tools or introducing more complexity. It’s about something more fundamental: moving …

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Articles
22 Jan, 2026

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.

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Articles
19 Dec, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.

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Case studies
24 Mar, 2026

How A+E Global Media Drove Efficiency and Revenue Through Ad Podding

As premium streaming audiences continue to grow, streaming publishers are under pressure to deliver stronger monetisation outcomes while maintaining operational efficiency across increasingly complex ad tech stacks.

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Initimate Merger Case study
Case studies
17 Mar, 2026

How a Major Japanese Retailer Expanded Scale and Drove Performance with Sell-Side Decisioning

Overview How can programmatic advertising help marketers reach relevant audiences without sacrificing scale?Many campaigns face a familiar trade-off: broad targeting …

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Case studies
03 Feb, 2026

How Sell-Side Decisioning Drove a 75% Drop in Cost per Visit for a Major Retailer

See how a major retailer partnered with Index Exchange and inPowered AI to drive more efficient site visits through sell-side decisioning and Index Marketplaces.

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Articles
15 Dec, 2025

Sell-Side Decisioning in Focus: An Interview With Global Agency JAKALA

Find out how JAKALA, a global agency, uses sell-side decisioning and curation to improve efficiency and campaign outcomes.

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Articles
11 Dec, 2025

Life at Index Exchange: Career Journeys From Long-Tenured Employees

Long-tenured employees highlight their careers at Index Exchange and how their roles evolved alongside the company’s innovation and expansion.

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Case studies
12 Nov, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.

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Articles
23 Oct, 2025

A New Model for Dynamic Take Rates That Puts Media Owners First

Learn how Transparent Dynamic Take Rates from Index Exchange unlock incremental value for media owners through intelligent and transparent pricing.

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Case studies
23 Oct, 2025

The Guardian Boosts Auction Efficiency and Revenue With Index Exchange’s Transparent Dynamic Take Rates 

See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.

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Articles
07 Oct, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …

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Articles
02 Oct, 2025

From Vision to Reality: Our New India Office Is Officially Open

I’m thrilled to share that Index Exchange has officially opened our new Bangalore office—a major milestone in our global growth …

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