Articles
15 Jul, 2025
Innovators Unscripted With Omnicom Media Group
Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
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Articles
10 Jul, 2025
Innovators Unscripted With Scope3
Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
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Articles
02 Jul, 2025
Ad Podding for DSPs: Smarter Bidding, Lower QPS, Better Outcomes
Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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Articles
26 Jun, 2025
Meet Our Indexers: The DEI&B Core Team
At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
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Articles
27 May, 2025
Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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Articles
22 May, 2025
The New Era of Live Event Advertising in Streaming
This article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …
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Articles
15 May, 2025
2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising
This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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Articles
15 Apr, 2025
KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange
Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …
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Articles
09 Apr, 2025
Unlocking Performance With AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai
The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Articles
18 Feb, 2025
Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech
Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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