Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression
The next phase of programmatic isn’t about adding more tools or introducing more complexity. It’s about something more fundamental: moving …
Read moreThe next phase of programmatic isn’t about adding more tools or introducing more complexity. It’s about something more fundamental: moving …
Read moreSee how a major retailer partnered with Index Exchange and inPowered AI to drive more efficient site visits through sell-side decisioning and Index Marketplaces.
Read moreAt every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
Read moreIndex CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
Read moreFind out how JAKALA, a global agency, uses sell-side decisioning and curation to improve efficiency and campaign outcomes.
Read moreMarketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …
Read moreDiscover how The Weather Company uses AI-powered weather targeting and sell-side decisioning to deliver smarter, privacy-friendly advertising across channels.
Read moreLearn how Index Marketplaces and sell-side decisioning helped Smart Supply deliver impressive video performance, driving efficiency and long-term value.
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