Intelligence, Meet Impression: What Sell-Side Decisioning Means for Programmatic Advertising
For years, most programmatic decisioning has lived on the buy side, far from the moment an ad opportunity begins. That …
Read moreFor years, most programmatic decisioning has lived on the buy side, far from the moment an ad opportunity begins. That …
Read moreAs an SSP, we have a panoramic view of the open internet. Spikes in digital traffic reflect where consumer attention …
Read moreTo turn media quality into a buying signal, dentsu activated Chalice’s CurateAI technology through Index Marketplaces.
Read moreSee how Big Happy leveraged sell-side decisioning through Index Marketplaces, pairing bespoke 3D creative with high-quality inventory to drive conversions.
Read moreSam Bloom, head of partnerships at PMG, joins for a conversation about the benefits of sell-side decisioning for agencies.
Read moreScott Ensign on how sell-side decisioning brings media owners and buyers closer together.
Read moreDSPolitical brings smarter targeting and sell-side decisioning to political advertising, so campaigns reach voters faster and with more precision.
Read moreSell-side decisioning is helping CMI Media Group’s Oleg Korenfeld bring accountability to healthcare marketing.
Read moreSell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
Read moreSee how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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