Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
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Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.
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Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023
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As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content from top publishers, independent journalists, subject matter experts, and local voices nationwide.
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Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.
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According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift their …
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Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …
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Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
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