Articles
03 Mar, 2021
Celebrating Black History Month
First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black individuals and …
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Articles
04 Feb, 2021
Stepping Into Tomorrow – Reflecting on IX All Hands 2021
Last week, we celebrated our 8th IX All Hands, an annual gathering of Indexers from across the globe to reflect …
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Articles
21 Jan, 2021
Index Exchange Looks Ahead: Our Outlook for 2021
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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Articles
14 Jan, 2021
Five Questions with Mike McNeeley, SVP of Product
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
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Case studies
13 Aug, 2020
How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing
Fitbit is a leading health and fitness technology brand. In an effort to reach high-value audiences, Fitbit looked to Index Exchange and LiveRamp.
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Articles
20 Jul, 2020
Announcing Global Support for LiveRamp IdentityLink®
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
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Articles
15 Jun, 2020
Introducing IX Bridge: Providing Identity to All Media Owners
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the cookie …
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Articles
28 Jan, 2020
Our Vision for the Cookieless Future: A More Efficient Means of Addressability
Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …
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Articles
30 Dec, 2019
California Consumer Privacy Act (CCPA) Readiness at Index
With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
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Articles
20 May, 2019
How Adaptive Timeout™ Incorporates Adaptive Machine Learning
We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through advanced …
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