As agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.
Read more
As premium streaming audiences continue to grow, streaming publishers are under pressure to deliver stronger monetisation outcomes while maintaining operational efficiency across increasingly complex ad tech stacks.
Read more
At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
Read more
Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
Read more
The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …
Read more
See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.
Read more
This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
Read more
Discover how The Weather Company uses AI-powered weather targeting and sell-side decisioning to deliver smarter, privacy-friendly advertising across channels.
Read more
LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
Read more
Mark Douglas of MNTN joins Innovators Unscripted to share how AI and precision targeting are unlocking performance in the evolving world of streaming TV advertising.
Read more