When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read more
Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally in more than 15 languages, including English, French, Korean, Japanese, and Russian.
Read more
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read more
The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read more
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
Read more
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
Read more
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read more
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the cookie …
Read more
We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …
Read more
The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …
Read more