As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023
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As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content from top publishers, independent journalists, subject matter experts, and local voices nationwide.
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In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
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There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …
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