Articles
26 Mar, 2024
The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV
When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
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Articles
15 Jan, 2024
What Is Google’s Privacy Sandbox and How Can You Get Started?
Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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Articles
18 Dec, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
21 Nov, 2023
5 Ways to Optimise Programmatic Monetisation in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Case studies
15 Nov, 2023
Business Insider Sees 26% Increase in CPMs With Index Exchange’s Outstream Ad Unit
Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023
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Articles
25 Sep, 2023
Better Price Transparency Unlocks More Efficiency and Value in Programmatic
As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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Articles
11 Sep, 2023
It’s Time to Overhaul Price Floors in Programmatic Advertising
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Case studies
05 Jul, 2023
NewsBreak Sees 34% CPM Increase Across Its Ad Solutions With Mobile Video Advertising
As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content from top publishers, independent journalists, subject matter experts, and local voices nationwide.
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Articles
13 Jun, 2023
Q&A With FreeWheel on Programmatic in Streaming TV
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Articles
11 May, 2023
LADbible Group Sees 86% View-Through Rate on Outstream Video Ads With Index Exchange
Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.
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