Increased consumer spending on Halloween is a treat for marketers
Consumers are spending more on Halloween each year, raising an opportunity to run Halloween-themed campaigns on curated media and efficiently reach the right audience. Inventory Packages, which allow you to choose the right supply and targeting for your brand, can help you make the most of the shopping opportunity.
Evidenced by higher spending last year, consumers are increasingly looking to participate in the celebratory season.
Retail E-commerce cyber five sales
Of consumers spent on Halloween in 2022¹
In average spend per consumer on Halloween in 2022¹
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