Acxiom’s audience insights integrate with Index Marketplaces to give curators and marketers more control and flexibility in building data-driven deals
Index Exchange Inc. (Index), a globally trusted independent supply‑side platform (SSP) powering intelligent decisioning, today announced that Acxiom, the connected data and technology foundation for the world’s leading brands, is joining the Index Data Vendor Ecosystem.
Acxiom’s audience segments are now available within Index’s Data Vendor Ecosystem, giving Index Marketplace partners, including data curators, AI-driven decisioning platforms, and optimization tools, seamless access to high-quality consumer insights. This integration enables more precise and actionable audience creation across sell-side deals, including streaming and other premium inventory, with greater transparency, efficiency, and flexibility.
“Acxiom’s audience insights are trusted by marketers for their depth, accuracy, and scale,” said Alex Gardner, chief revenue officer of Index Exchange. “Integrating Acxiom into the Data Vendor Ecosystem strengthens the range of data available across Index Marketplaces, giving partners the tools to build smarter, more effective programmatic campaigns.”
Partners can now activate Acxiom’s segments alongside other premium third-party datasets without additional fees or separate integrations, allowing for faster deployment and more control over campaign design.
“Joining the Index Data Vendor Ecosystem allows our audience insights to be activated across a broad range of programmatic workflows in a transparent and efficient way,” said Martin Wexler, EVP product revenue and partnerships at Acxiom. “This partnership enables Index Marketplace partners to leverage our data at scale while tailoring campaigns to their specific objectives.”
“Having Acxiom’s segments available within the Index Data Vendor Ecosystem is a significant step forward,” said Jonathan Frohlinger, CEO of Big Happy. “It enables us to pair best-in-class data with our own strategies to create more precise, scalable audiences, and gives us the ability to deliver personalized creative tailored to each segment.”
Recent additions to the Data Vendor Ecosystem, including Acxiom, Aeterna Labs, Digiseg, Gamera, Genius Sports, Integral Ad Science (IAS), inPowered AI, and Samba TV, expand the breadth of premium third-party data available for activation. By pairing these segments with high-quality publisher inventory, partners can build highly targeted audiences that enhance the effectiveness and transparency of sell-side programmatic deals.
