Partnership enables real-time impression scoring and access to high-quality inventory through Index Marketplaces
Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence-driven data and advertising technology solutions, today announced a new integration between its IntentKey AI and Index Exchange (Index), a globally trusted independent supply‑side platform powering intelligent decisioning.
The integration, activated through Index Marketplaces, enables real-time scoring of decisioning opportunities across Index’s premium inventory, allowing marketers to act on contextual signals as they emerge.
Through this integration, IntentKey evaluates each impression opportunity as it becomes available, applying proprietary AI models to determine its relevance to a brand’s target audience. By operating directly where the auction is occurring, IntentKey captures live signals that are often missed by traditional approaches reliant on static segments or delayed identifiers.
“Expanding IntentKey through direct integrations like Index Exchange is a key focus for us as we scale the platform,” said Rob Buchner, CEO of Inuvo. “By connecting our AI directly to premium supply, we gain a more immediate and accurate view of audience relevance as it emerges. These integrations extend the reach of IntentKey and improve our ability to act on high-value opportunities in real time.”
The integration provides advertisers with access to Index Exchange’s premium, brand-safe inventory while enhancing the precision of impression-level decisioning.
“At Index, we’re focused on powering intelligent decisioning across the programmatic ecosystem,” said Max Caukin, Senior Director, Marketplaces at Index Exchange. “By integrating Inuvo’s real-time contextual intelligence into Index Marketplaces, we’re helping marketers better understand and act on the value of each impression, enabling more informed decisions across premium inventory.”
This integration also expands access to self-service buyers and agencies seeking to activate against premium supply with greater intelligence and responsiveness.
