Legal

Your Privacy Rights and How to Exercise Them

Last Updated: 30 January 2026

You can make choices about how your personal information, personal data, or the equivalent terminology in your region (collectively, Personal Data) is collected, used, and shared (Processed). To learn more about how we Process Personal Data for our Platform Services, please visit our Exchange Platform Privacy Policy. To learn more about how we Process Personal Data in relation to your interactions with us in a business capacity, please visit our Corporate and Website Privacy Policy.

Below you can find information about your privacy rights and how to exercise them. Unless otherwise stated, these rights apply to everyone worldwide.

Access and deletion requests

The Exchange Platform Processes certain Digital Identifiers, as those terms are defined in our Exchange Platform Privacy Policy, to enable us to recognize your web browser or device.

Web browser

To make an access or deletion request for web browser Digital Identifiers on the Exchange Platform, please use our User Rights Request Form.

  • Access request: when you submit an access request using the drop-down menu in the User Rights Request Form, a PDF will download with a copy of the Digital Identifiers we have in our systems and a list of the third parties we’ve shared those Digital Identifiers with as part of our Cookie syncing activities.
  • Deletion request: when you submit a deletion request using the drop-down menu in the User Rights Request Form, you will receive a confirmation notice that your Personal Data will be deleted from our systems within 24 hours.

Please note, that the User Rights Request Form request only applies to the specific web browser you are using to make that request. To access or delete Personal Data on other web browsers, please use the User Rights Request Form for each web browser.

Other sources (such as mobile and TV)

To make an access or deletion request for other Digital Identifiers on the Exchange Platform, please email privacy@indexexchange.com with a copy of your device advertising ID. For a web browser on a mobile device or TV, please use the User Rights Request Form from that device. Some examples of device advertising IDs (not an exhaustive list) are the following:

  • Identifier for Advertisers (IDFA) is used on Apple devices running iOS,
  • Android Advertising ID (AAID) is used on Android devices,
  • Google Advertising ID (GAID) is a unique advertising ID assigned to Android devices by Google Play services,
  • Roku Advertising ID is a unique identifier assigned to Roku devices,
  • LG Smart TV Advertising ID is a unique identifier assigned to LG smart TVs, and
  • Samsung Smart TV Advertising ID is a unique identifier assigned to Samsung smart TVs.

General access and deletion requests

For any and all other access and deletion requests, such as for Personal Data under the Website & Corporate Privacy Policy, please contact us at privacy@indexexchange.com or at the address in the “Contact Us” section below.

Correction requests

You have the right to correct your Personal Data. If you feel the Personal Data we have about you is incorrect and would like us to rectify it, please contact us at privacy@indexexchange.com or at the address in the “Contact Us” section below.

Limit and object to Processing

The ads you see on Publisher Digital Properties may be personalized to your interests. Index Exchange offers options to opt-out of personalized advertising. Kindly note that opting-out of personalized advertising does not mean you will no longer see online ads, it simply means you will not see ads personalized to your interests. You will receive ads that may be less relevant and more repetitive. The way to opt-out depends on the web browser and device you are using.

Web browser opt-out

To opt-out of the Processing of your Personal Data for personalized advertising, please visit the Digital Advertising Alliance’s opt-out page: https://optout.aboutads.info/.

When you opt-out in a web browser, an opt-out cookie will be stored in your web browser. The purpose of this cookie is to let our systems know that you have made the choice to opt-out. Any previous Personal Data that we have stored about you is deleted or anonymized within 30 days.

Global Privacy Control

In the U.S., you may opt-out of sales and targeted advertising using Global Privacy Control (GPC) to communicate your privacy preference in a web browser. To learn more about GPC and how to configure your device to send the GPC signal, please visit https://globalprivacycontrol.org. We will honor and process the opt-out preference signal accordingly.

Don’t forget:

  • You need to separately opt-out on each web browser you use. This also applies to the same web browsers you use on different devices. Cookies are not shared between web browsers and devices;
  • If you block, clear, delete, or restrict all cookies on your web browser, your opt-out cookie will also be deleted. You will need to reset the opt-out cookie; and
  • Some web browsers may block and delete cookies. On these web browsers, our opt-out cookie may not work.

You may also opt-out of the Processing of your Personal Data from other businesses that are involved in digital advertising more broadly. This can be done on opt-out pages provided by organizations who set industry standards in the digital advertising space. Below are some helpful links for opting out.

US industry opt-out:

  • www.aboutads.info/choices

Europe industry opt-out:

  • www.youronlinechoices.com

Canada industry opt-out:

  • www.youradchoices.ca/choices.

Mobile opt-out

Mobile devices provide mechanisms that allow you to opt-out of personalized ads on your mobile device. To opt-out of the Processing of personalized advertising on your mobile device, please consult your device settings. You may find it helpful to consult NAI’s Mobile Choices page. You can also visit http://www.aboutads.info/appchoices, download the Digital Advertising Alliance’s (DAA) AppChoices mobile app, and follow the instructions provided in the AppChoices mobile app. NAI and DAA are industry standards bodies in the digital advertising space.

Television & digital video programming opt-out:

Digital video programming devices (such Smart TVs and apps on Smart TVs) may give you the ability to opt-out of the use of your Personal Data for advertising purposes. To determine if your device has these options, please visit your device’s setting menu. You may wish to consult the following guidance for consumer choice mechanisms on various connected devices: https://www.networkadvertising.org/internet-connected-tv-choices/.

General limit and object to Processing

For any and all limit and object to Processing requests, such as for Personal Data under the Corporate and Website Privacy Policy, please contact us at privacy@indexexchange.com or at the address in the “Contact Us” section below.

Privacy rights under specific data protection and privacy laws

In this section, we provide more details about the rights available to you if you live in Europe, and certain U.S. states, including California and Texas.

Europe – right to lodge a complaint

Index Exchange complies with our obligations under European data protection and privacy laws and makes every effort to ensure your rights are protected and respected. If you have any questions or complaints about our Personal Data Processing, please contact us directly or our Data Protection Officer (DPO) using the details provided in the “Contact Us” section below.

You have a right to lodge a complaint with your local Data Protection Supervisory Authority if you wish to dispute the way we Process your Data. Please see the contact details of supervisory authorities below:

EU Data Protection Authorities:

http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm

Swiss Data Protection Authority:

https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt.html

UK Information Commissioner’s Office:

https://ico.org.uk/for-the-public

United States Privacy Rights

In the United States (U.S.), Index may sell or share your Personal Data, to the extent Index’s Processing activities constitute a sale or sharing under applicable U.S. data protection and privacy laws. We do not have actual knowledge that we sell or share the Personal Data of individuals under 18 years of age. To opt-out of the sale of your Personal Data or its use for targeted advertising, please visit Limit or Object to Processing.

California Privacy Rights

As a California resident, you have the following rights under the California Consumer Privacy Act and California Privacy Rights Act (collectively, CCPA):

  • You have the right to know and access (please see our Website and Corporate Privacy Policy or our Exchange Platform Privacy Policy):
    • the categories of Personal Data and specific pieces of Personal Data we have collected,
    • the categories of Personal Data we have disclosed for a business purpose to third parties in the preceding 12-months,
    • the categories of sources from which we collect Personal Data,
    • the business or commercial purpose for collecting, sharing, or selling your Personal Data, and
    • the categories of third parties with whom we disclose, sell, or share Personal Data with;
  • You have the right to request deletion of Personal Data that we have collected, subject to certain exceptions;
  • You have the right to request correction of inaccurate Personal Data;
  • You have the right to opt-out of the sale or sharing of your Personal Data;
  • You have the right not to receive discriminatory treatment for exercising your privacy rights conferred by the CCPA; and
  • You have the right to limit the use and disclosure of sensitive Personal Data.

Under California law, providing Personal Data to intermediary organizations for the purposes of ‘cross-context behavioral advertising’ constitutes a ‘sale’ or a ‘share’, as these terms are defined in the CCPA. As such, the Personal Data collected under the Exchange Platform Privacy Policy as described in the section Personal Data we collect, use, and share (Process), may constitute a sale or sharing of Personal Data under CCPA to the parties listed under Sharing Personal Data. When you visit one of our customers, they may offer a “Do not Sell” and/or a “Do not Share” option. When you exercise any of those options, we should either not receive any Personal Data or receive Personal Data in addition to a signal that informs us of your decision. When we receive Personal Data with such a signal, we do not pass the information to any other party in the digital advertising space.

Additionally, you can opt-out of the sale or sharing of Personal Data by submitting a request here. Please be aware that these opt-outs are specific to the web browser on which they are exercised, you will need to opt-out on each web browser.

Texas Privacy Rights

As a resident of Texas, you have the following rights under the Texas Data Privacy and Security Act (TDPSA):

  • You have the right to confirm the Processing of your Personal Data and to access the Personal Data;
  • You have the right to correct inaccuracies in your Personal Data, taking into account the nature of the Personal Data and the purposes of the Processing of the Personal Data;
  • You have the right to delete your Personal Data; and
  • You have the right to opt-out of the Processing of the Personal Data for purposes of targeted advertising or the sale of Personal Data. Please note: we do not engage in profiling, as that term is defined under the TDPSA, including profiling in furtherance of a decision that produces a legal or similarly significant effect concerning you.

If we refuse your privacy rights request, you may appeal the decision by contacting us at privacy@indexexchange.com.

Index, the entity maintaining this website, is a data broker under Texas law.  To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.  NOTICE: We may sell your sensitive personal data. The term sensitive personal data means “personal data” that is “sensitive data” as those terms are defined under the TDPSA. To opt-out of the sale of your Personal Data or its use for targeted advertising, please visit Limit or Object to Processing.

Privacy rights requests metrics

Please find below metrics to various requests under data protection and privacy laws for the previous calendar year:

Access requests

Total number: 336
Total fulfilled: 336
Total denied: 0
Mean fulfillment time: 1 day

Correction requests

Total number: 0
Total fulfilled: 0
Total denied: 0
Mean fulfillment time: not applicable

Deletion requests

Total number: 85
Total fulfilled: 85
Total denied: 0
Mean fulfillment time: 1 day

Opt-out of sale/sharing

Total number: 3
Total fulfilled: 3
Total denied: 0
Mean fulfillment time: 18 days

Limit use of sensitive Personal Data

Total number: 0
Total fulfilled: 0
Total denied: 0
Mean fulfillment time: not applicable

Authorized Agents

You may submit a privacy rights request through an authorized agent. If you do so, the agent must provide signed written permission to act on your behalf, and you may also be required to independently verify your identity. If you are an agent seeking to make a request, please contact us at privacy@indexexchange.com.

Changes to this document

We may change this document to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. The date at the top of this document reflects the most recent changes made. We encourage you to review this document for the latest information on your privacy rights and how to exercise them, and to contact us if you have any questions or concerns.

Contact us

Privacy team at Index Exchange
If you have any questions, concerns, or complaints about the above or our privacy practices, please contact us by email at privacy@indexexchange.com or at:

Global
Attn: Index Exchange c/o Privacy
8 Spadina Avenue, Suite 2600, Toronto, Ontario
M5V0S8 Canada

European Economic Area (EEA) and Switzerland
Attn: Index Exchange c/o Privacy
Schadowstraße 56, 40212 Düsseldorf, Germany

United Kingdom
Attn: Index Exchange c/o Privacy
20 Farringdon Rd, London EC1M 3HE, United Kingdom

Data Protection Officer
You can also contact our DPO at dpo@indexexchange.com or by using the mailing addresses provided above.