Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced a nearly two-year delay to Chrome’s planned deprecation of third-party cookies. For media owners, marketers, and the rest of the independent ad tech industry, this is a much-needed reprieve. As the original 2022 deadline approached, it ...continue reading
Index Exchange Partners with netID Single sign-on platform increases user addressability for publishers and buyers in a world without third-party cookies DÜSSELDORF/MONTABAUR, September 23, 2020 – Index Exchange (IX), one of the world’s largest independent ad exchanges, is partnering with the European netID Foundation (EnID). In the future, publishers will be able to use the ...continue reading
Index Exchange wants to lure buyers away from walled gardens with people-based solutions Independent ad tech has had a tumultuous 2019, with the industry moving away from the free and easy flow of data that marked the early phases of the commercial internet. Much of these transitions have been motivated by increased public scrutiny. Data ...continue reading
The IAB Tech Lab this week called for publishers, advertisers, and adtech companies to unite to create standards and a replacement for third-party cookies on browsers like Chrome, Apple’s Safari and Mozilla-owned Firefox. Dubbed Project Rearc, the effort is eventually supposed to include a consumer ad campaign to reach 2 billion people. “Everything we do ...continue reading
Every time I hear someone ask, “After Chrome’s merciless slaughter, what will replace the third-party cookie?” I fight the urge to smash my head against the wall. I’ve started carrying a pillow with me to mute the inevitable “ARGH!” that bursts from my diaphragm; my office colleagues are quite grateful. The industry doesn’t need a direct ...continue reading
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, ...continue reading
The silver lining for publishers Publishers believe this demand for alternatives to third-party cookies will kickstart their sputtering ad businesses. The likes of Time Out, Immediate Media and MailOnline are in a better position to thrive with cookies being absent because these publishers possess their own information on their audiences. European publishers like TL Group and ...continue reading
The advertising industry is gripped with fear over new moves from Google that could minimize or even cut out other ad tech players from the market. Earlier this week, the search giant announced a new policy position to restrict personalized advertising online, which could cement Google’s ad tracking system as the industry standard, forcing other players to ...continue reading
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to our industry and otherwise, ad tech (being ever-resilient) has been able to pivot and respond to the market’s needs accordingly. It has also been experiencing a renaissance of sorts, driven largely by a recent resurgence ...continue reading
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with Index’s Senior Vice President of Product, Mike McNeeley, to hear more about his vision for the future, the opportunities ahead, and the key goals he’s hoping to accomplish with partners in the coming year. First ...continue reading
Two of the largest independent SSPs now support the post-cookie identity product Magnite and Index Exchange, two of independent ad-tech’s largest supply-side platforms, are the latest companies to support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies.
Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetize while driving results for advertisers New York, NY, November 16, 2020 – Index Exchange, one of the world’s largest independent ad exchanges, announced today its support for Unified ID 2.0, a new industry-wide approach to identity with initial development led by ...continue reading
