Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreGoogle’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreAs we work with more publishers to begin implementing and testing new Google Privacy Sandbox solutions, namely the Protected Audience …
Read moreInterest-based advertising with the Topics API The Privacy Sandbox Topics API replaces the FLoC (Federated Learning of Cohorts) proposal and …
Read moreHow the Protected Audience API works Protected Audience, previously named FLEDGE, uses the concept of interest groups, which enables marketers …
Read moreGoogle Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
Read more1. The industry will redefine value throughout the supply chain The ad tech industry is experiencing a paradigm shift as …
Read morePrivacy-centric addressability solutions Third-party cookies are already restricted in browsers like Safari, Firefox, and Edge, and Google Chrome also plans …
Read moreThis Website and Corporate Cookie Notice (Notice) explains how Index Exchange uses cookies when you visit our website.
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read moreAs third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
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