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Category: Case studies

Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
09 Apr, 2025

How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till

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Articles
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

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Case studies
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …

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Person sitting at a table, typing on their laptop.
Case studies
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

Overview Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …

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outstream ad unit
Case studies
15 Nov, 2023

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit 

Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …

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Case studies
05 Jul, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising 

Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content …

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cookie on keyboard, CPM lift
Case studies
16 May, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …

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Case studies
12 Jul, 2021

Spanish Digital Publisher Softonic Boosts Outstream Video Revenue

Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …

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Person, Human, Ping Pong
Case studies
13 Aug, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: Fitbit Fitbit is a leading health and fitness technology brand. In an effort to reach high-value audiences, Fitbit …

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