Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …
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Easily access the data and analytics you need to evaluate performance and make decisions that empower your business.
Easily access the data and analytics you need to evaluate performance and make decisions that empower your business.
Boost performance with fully transparent insights and reporting
We care about transparency just as much as you do. With customisable reporting, Index Exchange offers detailed analytics so that media owners know exactly what their inventory is worth, and media buyers can see how each impression performs.
Our approach to data and analytics
View our analytics partnersOur approach to data and analytics
Performance data
Index’s data and analytics services provide a wealth of information to help your business perform, including data related to transactions, supply (slot events), demand (bid events), deals, and brands. With these insights, you can monitor performance, troubleshoot, track revenue, bill, and optimise against key metrics.
Reporting UI and API
Monitor performance and access aggregate data sets through easy-to-understand reporting. Quickly create standard or custom reports through the reporting UI or use the API for full access to data tables with easy setup and activation.
Client Audit Logs (CALs)
Gain clarity into pricing and ad spend with transparent impression-level reporting. Our CALs provide a receipt for every transaction on the exchange, offering unparalleled price transparency and accountability. You can build personalised insights, run sophisticated data science projects, or import to other reporting platforms.
Learn more about data and analytics
All ArticlesOverview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
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Read moreOverview Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …
Read moreAs 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read moreThis year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
Read moreThe programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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