Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.
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One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …
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Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …
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The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
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Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …
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UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
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Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
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As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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As director of people at Index and a diversity champion, I’ve been contemplating the importance of UK Black History Month …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
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A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
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Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
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