Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
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Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
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Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
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Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
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At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
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Hearts & Science, a leading media agency, is on a mission to help clients align their media investments with their broader sustainability goals
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Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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This article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …
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This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area.
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The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
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I recently had the fantastic opportunity to join a panel at New Video Frontiers alongside leaders from ITV, Publica by …
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Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.
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