Innovators Unscripted With Paramount
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
Read moreLeo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
Read moreMegan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
Read moreScope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
Read moreStreaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
Read moreAnticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
Read moreAt Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
Read moreHearts & Science, a leading media agency, is on a mission to help clients align their media investments with their broader sustainability goals
Read moreProgrammatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
Read moreThis article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …
Read moreThis year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
Read moreThe digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area.
Read moreThe programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
Read moreOverview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
Read moreI recently had the fantastic opportunity to join a panel at New Video Frontiers alongside leaders from ITV, Publica by …
Read moreDigital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
Read moreFreestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.
Read more