Educational Videos: Index Explains
While digital advertising, and the technology behind it, is sophisticated, it doesn’t need to be confusing. From streaming TV and video to sustainability and efficiency, we’re breaking down the complexities of ad tech to help you unlock its full potential.
How Curated Marketplaces Add Value to the Advertising Ecosystem
Media owners and marketers face a variety of challenges today, from deprecated targeting signals and privacy considerations to supply path optimisation to sustainability concerns. Curation is growing as it increasingly helps to address some of these challenges while also improving efficiency, targeting, and reach. Tune in as Jess Breslav, chief customer officer at Index Exchange, explores how curated marketplaces add value to the advertising ecosystem.
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INDEX EXPLAINS
Addressability
Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.
Explore addressability videosINDEX EXPLAINS
Sustainability
There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.
Explore sustainability videosINDEX EXPLAINS
Streaming TV
In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential.
Explore streaming TV videos