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Topic: Media buyers

Articles
17 Jul, 2025

Innovators Unscripted With Paramount

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Articles
15 Jul, 2025

Innovators Unscripted With Omnicom Media Group

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Articles
10 Jul, 2025

Innovators Unscripted With Scope3

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Case studies
01 Jul, 2025

StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution 

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
22 May, 2024

Improving Content Discovery in Streaming TV: Q&A With Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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Articles
07 May, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism 

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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Articles
24 Apr, 2024

Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Articles
26 Mar, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Articles
15 Jan, 2024

What Is Google’s Privacy Sandbox and How Can You Get Started? 

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Andrew Casale
Articles
18 Dec, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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Computer Hardware, Electronics, Hardware
Articles
13 Jun, 2023

Q&A With FreeWheel on Programmatic in Streaming TV

In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …

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Family watching CTV representing content signal transparency
Articles
24 Apr, 2023

Streaming TV Scale Depends on Content Signal Transparency 

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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Electronics, Remote Control, Person
Articles
29 Mar, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic 

There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …

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woman watching CTV advertising
Articles
02 Mar, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …

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